How I Built a Profitable Side Business on Social Media, Discovering My Entrepreneurial Journey, & Overcoming Self-Doubt
Overview
In this episode, I try to be as transparent as possible with my social media and side business journey while encouraging you to pursue one of your own.
What you'll learn in this episode:
00:00 | Intro
01:42 | Importance of being driven and having a purpose
06:00 | Profitability and expenses in a side business
09:44 | Gross income breakdown and sources
11:59 | How brand deals work and payment amounts
15:09 | Builds good relationships with brands
18:03 | Social media has provided financial freedom and opportunities
19:24 | Starting a side business and believe in yourself
21:37 | 3 Tips for starting a side business
Connect with us!
To watch this episode on video, subscribe to Vanna’s YouTube Channel
Disclaimer: This podcast is intended for educational purposes only and is not to be taken as medical advice.
Product links may contain affiliate links that are eligible for a small commission.
Navigating the Entrepreneurial Journey: Insights from a Podcasting Mom's Perspective
The digital age offers unparalleled opportunities for entrepreneurs to share their passions with the world. When motherhood and entrepreneurship intersect, this blend can create a powerful force that paves the way for innovative ideas and inspirational stories. The Mom Guilt podcast, hosted by Vanna—a dermatology nurse practitioner turned wellness enthusiast—sheds light on this thriving nexus. By exploring her entrepreneurial journey on social media and beyond, Vanna reveals effective strategies for others to carve out their own paths in the digital landscape.
Key Takeaways:
Understanding the importance of setting up a brand correctly and leveraging social media for entrepreneurial success.
Realizing the value of consistency and how it translates to long-term profitable results in a side business.
Learning to navigate and disregard external negativities that may discourage pursuit of one's entrepreneurial dreams.
The Essence of Branding and Strategic Setup
For anyone embarking on an entrepreneurial journey, especially on social media, the foundation often dictates the trajectory of success. Vanna emphasizes the importance of establishing a brand strategically and methodically. "I realized that I needed someone to strategize with me... someone that can help you with that," she describes her early realization that strategic guidance was vital.
Building a Solid Foundation
Embarking on an entrepreneurial venture requires more than just an idea; it requires a strategic frame to build upon. A well-crafted brand strategy is crucial and can dramatically reduce the time frame for establishing oneself as a successful entrepreneur. Vanna's experience with Brand Builders Group highlights the value of a seasoned advisor: "They basically help you to establish your brand... to make money off of it." By following expert guidance, one can avoid common pitfalls and lay down a robust framework for their business.
Choosing Your Niche
Finding a niche is not just about identifying a market gap; it's about aligning one's passion with proficiency and potential impact. "You need to find your niche," Vanna advises, suggesting that this lies at the intersection of one’s passion, skills, and the ability to serve others. The more targeted the niche, the less competition and the more specific value one can offer to their audience.
Consistency is Key to Profitability
One of the biggest challenges of maintaining an online presence is posting content regularly. Vanna candidly admits to struggling with this aspect but recognizes its significance. Consistency is what builds trust with an audience and increases visibility, eventually leading to more opportunities for monetization.
Establishing a Content Rhythm
The journey from posting spontaneous content to forming a content calendar exemplifies commitment to consistency. "You need to post regularly on social media," Vanna notes. Not only does this keep your audience engaged, but it also stirs the interest of potential partners and clients. Regular content also helps in maintaining a current and relevant brand image in a dynamic digital world.
Brand Partnerships and Monetization
Vanna transparently shares her experiences with brand deals, which form a significant part of her income. By detailing her brand deal ranges from approximately "$700 for a 30 to 60-second TikTok" to packages worth "$8,000," she underscores the tangible financial potential of consistent social media activity.
Overcoming External Negativity and Self-Doubt
Entrepreneurs often face discouragement from external influences, including close family and friends. Vanna’s story with her husband's initial skepticism is a case in point. She highlights the necessity of believing in oneself and pushing ahead despite the odds. Facing such adversity and surmounting it can be an empowering component of the entrepreneurial journey.
Finding Confidence Within
Vanna speaks to the challenge of overcoming self-imposed limitations. By encouraging her listeners—“If you feel like you are meant for more, chase it”—she attests to the power of self-belief. Understanding that such barriers often stem from ingrained societal attitudes or personal insecurities can help budding entrepreneurs to break through and forge their path.
The Beauty of Redirection
"The rejection and the reason that that didn't take off, I am fully, fully confident that that happened for a reason," Vanna reflects on a failed project. This rejection, rather than being an endpoint, redirected her towards a more aligned purpose. Entrepreneurs will likely encounter setbacks, but these moments can lead to profound growth and breakthroughs if navigated wisely.
The Mom Guilt podcast provides a personal account of what it means to commit to an entrepreneurial project. It's a narrative of discovery, resilience, and the pursuit of one’s calling, packed with actionable insights into launching and scaling a brand alongside the responsibilities of motherhood. This journey—punctuated by strategic moves, consistent output, and the courage to overcome self-doubt—paints a vivid picture that can inspire other purpose-driven individuals to tap into their entrepreneurial spirit. After all, as Vanna encapsulates, the pursuit of a side business or a passion project is not just about the profits, but about the freedom, purpose, and fulfillment it can bring to your life.